Digital Business Manager

Company: T-Mobile USA, Inc.
Location: Denver
Posted on: April 6, 2025

Job Description:

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

Job Overview
The Digital Business Manager completes web marketing strategies that unlock incremental business value through outstanding web and app experiences that deliver seamless discovery and adoption of our products, features, and services across T-Mobile lines of business. This role accelerates business impact by leveraging data to inform web merchandising tactics, campaign optimization, and customer flows for T-Mobile across our digital properties.

Digital Business Manager owns key segments of the digital experience and leads in achieving desired outcomes. Using consumer and market insights, this role defines and influence innovative experiences that increase customer satisfaction, drive online sales, and reduce costs. This position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform and optimize tactics. They influence and support new features and functionality launches to increase activations and support the overall customer experience.

Digital Marketing Manager embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration, excellent analytical and communication skills with a strong bias for action, and a spirit of curiosity to find opportunities to deliver impact.

Job Responsibilities:

• Define and execute web activities to support business goals, offers, device launches, and enterprise initiatives as well as analyzing relevant data and insights to inform and optimize campaign and site performance
• Own the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences
• Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying learnings to optimize results
• Communicate marketing objectives, strategy, and milestones to key stakeholders
• Optimize outcomes by analyzing performance, behavioral, customer and market data and insights
• Develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital using consumer and market data and insights
• Lead transformation through continual optimization and building efficient and scalable processes
• Codify learnings and share best practices across teams
  
  Education:
  
  • Bachelor's Degree (Required)
    
    Work Experience:
    
    • 4-7 years Experience in Digital Marketing, Digital Merchandising, eCommerce or similar field
    • 4-7 years Experience using data and metrics to measure impact and determine improvements
    • 4-7 years Cross-functional project management experience
    • 4-7 years Internet B2C commerce experience responsible for site merchandising
    • 4-7 years Direct experience working in wireless or other e-commerce
      
      Knowledge, Skills and Abilities:
      
      • Microsoft PowerPoint Ability to distill complex and multi-facited strategies and articulate narratives into slide format (Required)
      • Microsoft Excel Ability to source and manipulate complex data sets, including leveraging pivot tables and V-lookup (Required)
      • Web Content Management Skilled at managing content portfolios and how to govern allocation and optimize for business goals (Required)
      • Tableau Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau (Required)
      • Segmentation Ability to develop customer segments and tailored content to increase engagement and drive business outcomes (Required)
      • Web Development Ability to do light html or other web language manipulation (Preferred)
      • SQL Ability to write basic SQL (Preferred)
      • Market Research Ability to identify and drive A/B test methodology and implementation,
        leverage research methods to attain customer insights and inform strategy (Preferred)
      • Process Improvement Ability to identify process improvements to increase team efficiency and cost reduction (Preferred)
        
        #LI-Corporate
        
        --- At least 18 years of age
        --- Legally authorized to work in the United States
        
        Travel:
        Travel Required (Yes/No):
        
        DOT Regulated:
        DOT Regulated Position (Yes/No):No
        Safety Sensitive Position (Yes/No):No
        
        Base Pay Range: $79,000 - $142,400
        
        Corporate Bonus Target: 15%
        
        The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
        
        At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here .
        
        At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com .
        
        Never stop growing!
        As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!
        
        T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
        
        Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500 . Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Keywords: T-Mobile USA, Inc., Broomfield , Digital Business Manager, Executive , Denver, Colorado