Global Services Marketing Leader

Company: Terumo BCT, Inc.
Location: Lakewood
Posted on: November 14, 2024

Job Description:

Requisition ID: 32693



At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere.



We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient's life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart.





With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.
JOB TITLE: Global Services Marketing Leader



JOB SUMMARY

Strategic global enterprise leader to capture untapped potential to drive business growth, develop and drive execution of strategy and elevate market presence for the Global Services Business. The role focuses leadership, vision, and strategic direction for growing Global Services' digital capabilities with market intelligence.



The function maintains a critical linkage and partnership with internal stakeholders including Global Therapy Innovations leadership, Global Blood Solutions leadership, Plasma Innovations leadership, global/regional sales and marketing, global strategy & market development, operations, finance, digital transformation, commercial excellence, and quality. The position engages with and manages needs of key external stakeholders including customer groups, industry associations, providers, patients, payers, policy makers, and regulators.



The position reports to the Vice President of Global Services.



LEADERSHIP AND STRATEGY

• Lead the vision, direction, and leadership to the Global Services Marketing and Digital activities. Create energy and momentum within the team and with all internal and external stakeholders.
  
• Executes strategic marketing direction and leadership of global programs for implementation and commercial support of Global Services products and applications for all functional areas.
  
• Lead the development and delivery for strategic planning, and market insights. Drive product/SW/service lifecycle management, developing and executing a digital strategy, capturing external opportunities through strong third-party relationships, identifying & implementing innovative business models, and translating all into more patients served.
  
• Develop and implement services (Veda) strategies to drive growth in both developed and emerging markets across the care continuum for Global Services including services (Veda) Insights, Skills, Check and Perspectives.
  
• Drive, execute and map market needs with adjacencies and white space opportunities to inform strategic roadmap with inorganic targets and partnerships.
  
• Identify key data management needs and integrate digital solutions into the portfolio of products and services with an eye towards implementation of new business models and operating structures.
  
• Drive insights, needs assessment, automated services for our internal and external key stakeholders to increase digital footprint access across all business areas through new solutions and enhancement of current customer interactions with Terumo Blood and Cell Technology.
  
• Contribute and drive marketing models driving lifecycle management of the platforms and to the development of new products and services
  
• Develop Go to Market plans including effective customer segmentation & targeting, value proposition & messaging, pricing guideline with alignment with key stakeholders; sales and distribution channels, sales tools - in collaboration with global/regional sales and marketing leaders.
  
• Analyze metrics to constantly evaluate the effectiveness of the programs and initiatives. Identify opportunities to improve performance (from internal and customers' perspectives) and develop tactics and tools to monitor and communicate results. Digital technology creates a continuity from maintenance requests to customer relationships. Manage and develop cross-functional teams focusing on key competencies mapped to the success of overall business goals.
  
• Conduct business in a consistently high integrity fashion, 'walking the talk' and following the spirit, not just the letter, of rules and regulations. Embrace feedback at all levels.
  
  
  
  
• Increase brand awareness and sales by building relationships with internal and external customers and clearly defining the value of services.
  
  
  
  
  
  
  COMMUNICATION
  
  
  
• Drive understanding of customer digital needs/issues including portal, Veda, software and connectivity, market dynamics and competitive landscape in partnership with regional teams and communicate global trends.
  
• Oversees projects of considerable complexity involving solutions to problems that affect the entire business and where errors in judgment and decision-making normally will result in failure to achieve goals critical to the maintenance and development of market share objectives, product marketability, and business profitability.
  
• Effectively influence, collaborate, and communicate with internal stakeholders at all levels of the organization, across functions and geographies, and with external business partners.
  
• Build relationships with current and future external stakeholders providing high level targeted solutions for current and future development opportunities.
  
• Lead the story telling for Global Services goals to internal and external stakeholders, contributing to the broader Global Services mission and vision.
  
• Maintain contacts involving significant responsibility with customers, representatives of professional digital organizations with whom the business is affiliated, and professional/management levels within the business.
  
• Evaluate communication, documentation programs, and support tools for effectiveness through customer and sales force feedback as well as objective research.
  
  
  MINIMUM QUALIFICATION REQUIREMENTS
  
  
  
  Education necessary to perform in this position is generally acquired through a bachelor's degree in business administration or related field. MBA preferred.
  
  
  
  Experience
  
  Minimum of 12 years of management experience with specific focus on business strategy development, marketing and cross-functional leadership. Experience in a services/support market is preferred.
  
  
  
  Competencies and Skills
  
  
  
• Business Acumen / Customer Focus - understands the market, industry trends, the complex ecosystem, and anticipates and uses customer insights that provide services beyond their expectations.
  
• Strategic Mindset / Global Perspective- thinks strategically and broadly with varied viewpoints to effectively implement plans.
  
• Drives for Results / Ensures Accountability - sets aggressive goals, translates strategy into execution, promote a sense of urgency, and persist in the face of challenges and setbacks.
  
• Drives Engagement (Influencing across functions/regions) - creates a positive and motivating work environment where contributions are visible and valued.
  
• Builds Teams and Develops Talent - develops diverse, high-performing teams in highly matrixed environments. Passion to coach, mentor, and motivate.
  
• Instills Trust - unquestionable integrity, ethics, and character. A role model for the Terumo Core Values.
  
• Culture/Motivational Fit - can thrive and work in a VUCA environment (volatility, uncertainty, complexity, ambiguity), and willing to travel with flexible work hours driven by global time zones.
  
  
  
  
• Initiative to understand customers and their environment coupled with a goal of delivering products and services that exceed customer needs.
  
• Demonstrated expertise in planning and project management directed at achievement of short- and long-term business goals.
  
• Effective oral and written communicator with skills to communicate technical information to non-technical personnel.
  
• Advanced knowledge of data center operations, facilities management, network management principles and processes, industry standard practices and process management of regulated and audited systems.
  
  
  -Or-
  
  An equivalent competency level acquired through a variation of these qualifications may be considered.
  
  
  
  Certificates, Licenses, Registrations
  
  Must have a valid passport.
  
  
  
  PHYSICAL REQUIREMENTS
  
  Typical Office Environment requirements include reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.
  
  
  
  The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
  
  
  
  Additional Physical Requirements
  
  Travel required (up to 25%).
  
  
  Target Pay Range:$186,400.00to$232,900.00 -Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
  
  Target Bonus on Base:30.0%
  
  
  
  At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family.Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.For us, it's about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.
  
  
  
  

• 
  
• Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  
• In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  
• We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  
• We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  
• Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
  
  • 
    
  • Respect - Appreciative of others
    
  • Integrity - Guided by our mission
    
  • Care - Empathetic to patients
    
  • Quality - Committed to excellence
    
  • Creativity - Striving for innovation
    
    
    
  • We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.
    
    
    
    
    We are proud to be an Equal Opportunity Affirmative Action Employer. All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.
    
    
    
    Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment.Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.
    

Keywords: Terumo BCT, Inc., Broomfield , Global Services Marketing Leader, Advertising , Lakewood, Colorado